At amybaileydesign.co.uk, we believe in being completely upfront with you. Some of the links you'll find across our casino reviews and recommendations are affiliate links, which means we may earn a commission if you click through and take an action — such as registering or depositing at an online casino. Importantly, this arrangement never costs you a single penny more. You pay exactly the same as you would by visiting the operator directly. This page explains exactly how our affiliate relationships work and how we make sure they never compromise the honest reviews you rely on.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells an online casino's system that a visitor arrived via amybaileydesign.co.uk. When you click one of these links and go on to register or play, the casino operator pays us a referral fee. This is a widely used and fully transparent commercial arrangement across the online publishing industry. The link itself works in exactly the same way as a regular link — it simply carries a small tracking tag so the operator knows where to attribute the referral. You are never redirected to a different site or offered a worse deal because of it.
How We Earn
Our commissions are paid entirely by casino operators, never by you. The table below shows the most common scenarios and what each one means for your wallet:
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on amybaileydesign.co.uk | Nobody — click-throughs are free | £0 |
| You create an account at a recommended casino | The casino operator pays us a referral fee | None |
| You make a first deposit and play | The casino operator pays us a revenue share or CPA | £0 |
| You claim a welcome bonus via our link | The casino operator honours the bonus at no extra cost | None |
How This Affects Our Reviews
The short answer is: it doesn't — and we work hard to keep it that way. Rankings and recommendations on amybaileydesign.co.uk are never for sale. No casino can pay to receive a higher score, a more favourable write-up, or a featured position in our lists. If we have an affiliate relationship with an operator and we find problems with their licence, payout times, or customer service, those problems appear in the review regardless. We will also recommend walking away from a casino if our research shows it falls short of acceptable standards, even if that means turning down commission. Our long-term value to you depends entirely on your ability to trust what we write.
Our Review Methodology
Every casino assessed on amybaileydesign.co.uk is evaluated against the same consistent set of criteria:
- Licensing & regulation — we verify active licences from recognised authorities, including the UK Gambling Commission
- Bonuses & promotions — we read the full terms and flag unreasonable wagering requirements
- Game library & software — we assess variety, quality, and fairness of the titles on offer
- Payment methods & withdrawal speeds — we check deposit options, processing times, and fee structures
- Customer support — we test responsiveness, availability, and helpfulness across available channels
- Responsible gambling tools — we confirm the availability of deposit limits, self-exclusion, and signposting to support organisations
FTC & Regulatory Compliance
In accordance with the United States Federal Trade Commission's guidelines on endorsements and testimonials, and in line with best-practice transparency standards applicable in the United Kingdom, amybaileydesign.co.uk discloses that this website has material connections — in the form of affiliate commission arrangements — with some of the casino operators featured in our content. This disclosure applies site-wide. Where individual review pages or articles contain affiliate links, those pages are to be read in light of this disclosure.
Your Choice
You are under no obligation whatsoever to use our affiliate links. If you prefer, you can visit any casino operator directly by typing their web address into your browser — you will receive exactly the same product and the same terms. Our links are offered as a convenience, not a requirement. We appreciate your support when you do choose to use them, as it helps keep amybaileydesign.co.uk running and our reviews free to access.
Questions
If you have any questions about our affiliate relationships, how a specific review was conducted, or anything else on this page, please get in touch. You can reach the team at amybaileydesign.co.uk through the contact details listed on our website. We aim to respond to all enquiries promptly and we are happy to explain our editorial process in as much detail as you need.